Continuing its long history of supporting the men and women of the U.S. Armed Forces, the Goodyear Tire & Rubber Company, exclusive tire supplier of NASCAR’s three major national series, has launched its fifth annual ‘Goodyear Gives Back’ charitable program benefitting the Support Our Troops organization. To kick off the program, Goodyear will once again transform its NASCAR race tires by replacing the ‘Eagle’ sidewall design with ‘Support Our Troops’ messaging on all tires used during Memorial Day weekend at Charlotte Motor Speedway. This effort coincides with the launch of Goodyear’s charity auction at www.Goodyear.com/GivesBack, which features autographed NASCAR memorabilia, VIP race experiences and rides on the Goodyear Blimp. Goodyear will match funds raised through the charity auction up to $50,000. Proceeds benefit Support Our Troops®, a nonprofit nationwide organization that works to bolster the morale and well-being of America’s troops and their families. To-date, the Goodyear Gives Back program has provided more than $800,000 in cash and product to help troops and their families. Fans can get involved by visiting www.Goodyear.com/GivesBack through July 31, 2014 to bid on unique items and VIP experiences, purchase Support Our Troops merchandise (while supplies last), send notes of thanks to troops, or make direct donations to Support Our Troops.(Goodyear)(5-24-2014)
